The Most Extravagant Russian Businesswoman Award
“The Most Extravagant Russian Businesswoman Award” took place for the first time at the Manege in Moscow in October 2008. The award attracted 275 nominees and the total of 480 guests. The first prize winner was Alla Verber – director of the famous Moscow based luxury holding Mercury. The runner up and the second prize winner was Aidan Salakhova – founder and owner of Aidan Gallery. The first prize was a beautiful pendant – a creation of an American jeweller Susan Rosen. All female guests received a selection of La Prairie products to take home. The sponsors included: Garage 1, Harrods Estates, Remy Cointreau, Amosu, M2M bank and Aldo Copolla. The judges included Tatyana Mikhalkova (“Russian Silhouette”), Nikolay Uskov (GQ Russia), Tatyana Yug (Aldo Coppola), Irina Ville (La Prairie), Darya Tolstaya (Luxe TV).
The main criteria for the award are: success, style, charisma and personal achievements.